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In the early years of the internet there were very few restrictions on what you could see and download. If you started a web browser in the US you’d get pretty much the same experience as someone who started in Cairo. Obviously there might be some variation in speed of course, but what you could see and do was almost identical.
That’s changed a lot now with the growing popularity of region locking and control. It started off fairly helpfully – your search engines would switch you to the appropriate location based on your IP address. This meant that if you were searching from London for electricians you wouldn’t get directed to results in Sydney which would obviously be useful. We’ve got used to this and it generally makes everyone’s life much easier.
However the use of region locking has extended greatly in the last few years, in fact any major web site will usually operate some level of control. Often it’s again beneficial, Amazon will make sure you go to the UK site, Costco will direct you to your local store and so on. However for many of the world’s biggest media sites it’s a much different story – region locking usually means region blocking.
Ever tried to access Pandora from outside the US? Well it doesn’t work, the wonderful music site is only accessible for those located in the US. Want to watch the BBC News, sorry if you’re outside the UK it’s not going to happen. Those are just two but the list is extensive, in fact it’s unlikely you’ll now find a large media site which doesn’t lock down access based on the location of your IP address.
It’s crazy when you think about it, a global communication medium deliberately trying to segregate and restrict our world. Worse too that in a time when many of us travel extensively, we are blocked and filtered at every turn when we’re online.
So What’s the Solution?
Well to take back control and stop being blocked you need to be able to control your IP address. Unfortunately for most of us that’s not possible, the IP address is assigned when you connect to the internet and there is no way of modifying it. You can of course modify your local address but that’s not important, region locking uses your external internet facing IP address.
However although you cannot modify your address, you can hide it by using VPN servers to protect your connection. If you connect to a UK VPN server for example, it will look as though your have a UK IP address and watching the BBC works without problems. You can use a US VPN to gain a US IP address for Netflix irrespective of where you actually are. Many firms have developed services to support this demand and the top VPN providers will allow access to a network of servers in different countries.
This means that although you cannot change your real IP address, you can hide it behind a VPN server. It gives you back control and neatly sidesteps the pervasive region locking and filtering which seems likely to keep expanding.
Further Reading – British VPN